Ventures

Agrachina Group is an incubation platform that supports and develops sustainable ventures and non-profit organizations that foster the vision of a more sustainable Chinese agriculture. We welcome “green” entrepreneurs to join and benefit from our China-oriented central services such as market research and business management.

Our Market Research covers China’s organic agriculture market including retail, production, supply chain, machinery and organic fashion.

Our Central Services are supporting ventures with legal advice, investor relations, media relations, bookkeeping, information management and web services.

Agrachina is an umbrella organization and is currently doing market research and executing central services for the following ventures:

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BioFertilizerMatrix
Farmers and resellers can configure on our BioFertilizerMatrix what organic/microbial fertilizer (non-chemical) their soil and cultures require and compare which organic/microbial fertilizer suits their needs. Individual soil analysis and production related consulting in collaboration with local agricultural institutions.
The database content will be freely available and premium services like video footages can be ordered.
Expected go-live date: Third-quarter 2011 (preview biofertilizermatrix.com here)

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ecoScan China
ecoScan China is a branch of the German ecoScan initiative, which gives a face to the concept of sustainability by making relevant information easily accessible on the consumers mobile phone.
More information: www.ecoscan.cn

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GreenBridge
GreenBridge is an information platform which covers food safety issues, environmental efforts and the market circumstances needed for a more sustainable production. Our vision is that it becomes easier for farmers and consumers to produce and buy sustainable food. We are convinced that organic agriculture is a key for a more sustainable production.

GreenBridge will be consequently written in Chinese and English and concentrates on the trading and production market (B2B). We invite experts to share their innovative opinions and we will spread their word beyond language borders. We also would like to bridge scientific information and set it into business opportunity-context. This should foster sustainable investments in a country where huge green-tech investments are done, but where there is still a lot of investment potential on the smallholder side. Improving the market transparency will not only foster green investments, but also leverage the quality in general. Quality is a crucial point, as the consumer trust has been shaken by many food scandals. Organic farming, more market transparency and identifying the true (environmental) costs will be good for everyone – consumers, farmers and the environment alike.
More information: www.greenbridge.org

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NEEMIC – Urban fashion from Hong Kong
NEEMIC connects the emerging organic textile market in China with cutting-edge Asian fashion design. While recent years have seen an encouraging growth of the organic fashion market, very few labels succeed in integrating sustainable production with the aesthetic demands of an urban fashion crowd.
This project is built on expertise of western fashion markets, first-hand knowledge of the Chinese agri-sector and the ingenuity of next-generation Asian designers. Our garments are distinguished by avant-garde cuts, absolute comfort and a thoroughly ethical approach.
NEEMIC contributes to sustainable development in China by providing a market for strictly monitored organic raw materials and an eco-friendly production process.
More information: www.neemic.asia

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OurAir! – by Interactive Beijing
Interactive Beijing is an innovation platform that aims to inform, inspire, and incubate. IB takes on the most relevant social subjects using human oriented design approach. Through a set of programs like conferences, workshops, competitions, mentorship camps, and exhibitions, we aim to foster new talents and incubate innovative ideas that could bring positive changes to society. The 2013 campaign is called OurAir! OurResponsibility! – crodwsourcing innovations to improve Beijing’s air quality.
Interactive Beijing and OurAir! were founded by Feijun and Lulu Li. Agrachina is actively supporting them.
More information: www.interactivebeijing.com and www.ourair.cc